Cardholder Authentication Programs enable Web merchants to provide their customers with maximum transaction security while reducing costly chargeback fees. The Verified by Visa and MasterCard® SecureCode™ programs validate the identity of registered cardholders during Web-based transactions by requiring a personal identification number (PIN) at checkout. By employing this extra layer of authentication, merchants protect themselves from the costs associated with fraudulent and disputed transactions.

• Reduce Costs - Eliminates the fees and costs resulting from chargebacks associated with fraudulent transactions for attempted Visa transactions and authenticated MasterCard SecureCode transactions.
• Lower Rates - Visa offers an interchange rate reduction for merchants supporting Verified by Visa.
• Eliminate Chargebacks - Merchants that experience chargeback fraud will recognize an immediate return on investment.
• Promote Consumer Confidence - Gives merchants a competitive advantage over those that do not offer the service